Join thousands of beauty industry professionals at Cosmoprof North America 2023, the leading B2B beauty exhibition in the Americas, hosting more than 40,000 visitors from 150+ countries worldwide. Cosmoprof showcases pioneering products in cosmetics, skincare, haircare, fragrance, wellness, and more. Produced by BolognaFiere Cosmoprof S.p.a and the Professional Beauty Association, Cosmoprof is the place to be for professionals from across the globe who are shaping the future of the beauty industry.
If you’re planning on exhibiting at Cosmoprof North America 2023, you’ll need to know how to make the most of your time there. We’ve put together everything you need to know to make your booth a success.
Are you in search of a local Las Vegas tradeshow booth builder for the upcoming Cosmoprof North America 2023? Contact Exhibit Experience for your complimentary consultation.
Where and when is Cosmoprof North America 2023?
Date: July 11-13, 2023
Location: Las Vegas, NV
Venue: Las Vegas Convention Center
Exhibit Hours:
Tuesday, July 11: 10:00 am – 6:00 pm
Wednesday, July 12: 9:00 am – 6:00 pm
Thursday, July 13: 9:00 am – 3:00 pm
Accommodations & Travel
Cosmoprof has partnered with a host of Las Vegas hotels to secure discounted room rates for attendees. Refer to the Hotel Information section on the Cosmoprof website for the best selection and price, along with flexible change and cancellation policies.
Who will you see at Cosmoprof North America 2023?
Cosmoprof attracts a diverse array of beauty professionals, all keen to discover new products and explore the latest trends. As you interact with visitors on the tradeshow floor, you’ll find that they are specifically interested in what your business has to offer.
The past Cosmoprof North America event served as a testament to the significance of the beauty industry in North America. Over 1,100 exhibitors across different sectors of the cosmetics industry participated in Cosmoprof North America 2022, affirming this region as a vital market for the growth of beauty brands, a hub for emerging trends, and a pioneer in shaping consumer habits.
The exhibitors’ product sectors provided a varied spectrum of beauty industry insights. Here’s a breakdown of the representation:
- Cosmopack: 20%
- Hair Care: 33%
- Skin Care & Makeup: 35%
- Natural products: 5%
- Nails: 7%
This diverse representation of product sectors signifies the expansive reach of Cosmoprof North America within the beauty industry.
The event proved to be an excellent networking and business development platform. Over the three-day event, 32,000 stakeholders, including retailers, e-commerce platforms, distributors, importers, beauty brands, suppliers, and members of the press, interacted with the exhibiting companies. This interaction led to the discovery of new product launches and fostered the development of new business opportunities. Among the attendees were key representatives from SELECT RETAILERS, DISTRIBUTORS, AND BRANDS, underlining the importance and influence of Cosmoprof North America in the beauty industry landscape.
As you prepare for Cosmoprof North America 2023, keep these statistics in mind. They underscore the value of participation in this event, whether as an exhibitor or attendee, in tapping into the latest trends, exploring new products, and generating fruitful business connections.
How can you stand out at Cosmoprof North America 2023?
Success at Cosmoprof North America 2023 depends on your exhibit team’s ability to attract attention. Having the right approach to your booth and your message can make all the difference.
Here are a few tips to ensure your booth stands out:
- Identify your main products/services.
- Consider launching new products or services that fulfill the attendees’ needs.
- Create a marketing campaign around the newest and most relevant items.
- Select the right booth size to properly display your product or brand.
- Decide if you will rent or DIY your booth.
- Design an unforgettable in-booth experience.
- Assemble and train a diverse team, including sales, technical, customer service, and management personnel.
- Focus on problem-solving rather than hard selling.
- Plan an itinerary that includes networking and social events, educational sessions, and other activities.
- Follow up with attendees after the show.
Experience is key when it comes to standing out at large-scale tradeshows. Cosmoprof North America 2023 booth rentals require expert administration, management, and design, with the show and brand needs in mind. Local tradeshow exhibit rentals from experienced booth builders, like Exhibit Experience, for the upcoming Cosmoprof North America 2023, will help you go that extra mile.
Curious about how much booths cost? Read our Costs of Exhibiting article.
Need a reliable booth builder for Cosmoprof North America 2023?
Exhibit Experience is the preferred trade show booth builder for Cosmoprof North America 2023. We produce state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to showcase your company the right way.
We will:
- Design and build your exhibit to the right specs
- Provide 24-hour support throughout the trade show
- Set up and take down your booth
The Exhibit Experience team has over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.
If you are looking for a Cosmoprof North America 2023 trade show booth builder, look no further than Exhibit Experience! Contact us today for a complimentary consultation. Our team of experts will help you create an engaging and memorable booth that will make a lasting impression on attendees and maximize your chances of success at Cosmoprof North America 2023 in Las Vegas.
Dimensional Strategy: Selecting the Optimal Booth Size
Exhibit Experience offers customized solutions across a comprehensive range of booth dimensions to align with your specific marketing objectives, budgetary parameters, and venue requirements:
- 10′ × 10′ (100 sq ft): Entry-level presence with focused messaging
- 10′ × 20′ (200 sq ft): Enhanced linear exposure with expanded demonstration capabilities
- 20′ × 20′ (400 sq ft): Premium presence with significant impact potential in peninsula or island configurations
- 20′ × 30′ (600 sq ft): Extended engagement space allowing for multiple activity zones
- 30′ × 30′ (900 sq ft): Substantial presence enabling comprehensive brand storytelling
- 30′ × 40′ (1,200 sq ft): Commanding footprint supporting complex multi-functional exhibits
Each dimensional increment represents not simply additional square footage, but expanded strategic possibilities for engagement, demonstration, and differentiation within the competitive exhibition landscape.
Navigating Regulatory Parameters: Essential Compliance Guidelines
Successful exhibition strategy requires not only creative vision but meticulous adherence to industry regulations and venue-specific requirements. The following regulatory considerations represent critical compliance factors for all exhibitors:
1. Vertical Space Utilization & Height Restrictions
Linear/Inline Booth Regulations:
- Maximum 8′ (2.5m) height allowance at back wall
- Graduated height restrictions approaching the aisle
- 4′ (1.2m) height limitation within 5′ (1.5m) of aisle frontage
- Strict enforcement to prevent sight line obstruction
Perimeter Booth Regulations:
- Enhanced rear wall height allowance up to 12′ (3.7m)
- Maintained 4′ (1.2m) height limitation within 5′ (1.5m) of aisle
- Specific venue guidelines may apply to projection heights
Peninsula Booth Regulations:
- Height allowances typically between 16′-20′ (4.9m-6.1m)
- Potential restrictions within 5′ (1.5m) of adjoining exhibits
- Back wall finishing requirements when visible to neighboring exhibits
- Prohibition of competitor-facing logos on reverse surfaces
Split Island Booth Regulations:
- Height allowances comparable to peninsula booths (typically 16′-20′)
- Shared back wall must be finished on both sides with neutral coloration
- Branding must not intrude onto neighboring exhibitor’s space
- Typically requires coordinated approval of structural elements along shared boundary
- Specialized rules may govern sound projection toward the shared boundary
Island Booth Regulations:
- Maximum height utilization (typically 16′-20′ depending on venue)
- Ability to incorporate suspended elements with proper approvals
- Rigorous engineering certification requirements for multi-level structures
- Line-of-sight considerations for suspended signage
2. ADA Compliance Requirements: Creating Accessible Exhibits
The Americans with Disabilities Act establishes non-negotiable standards for exhibit accessibility:
- Universal Experience Mandate: Exhibits must provide substantially equivalent experiences to all attendees regardless of physical ability
- Pathway Requirements: Minimum 36″ (91cm) clear path throughout exhibit areas
- Elevation Transitions: Any raised platform exceeding ½” requires ADA-compliant ramping with specific slope ratios (1:12 maximum)
- Interactive Element Placement: Engagement features must be accessible from wheelchair height (maximum 48″ reach range)
- Audiovisual Considerations: Presentations should incorporate captioning when feasible
- Service Animal Accommodation: Sufficient clearance for service animals throughout exhibit spaces
Non-compliance with ADA requirements carries significant consequences, including potential removal from the event, financial penalties, and reputational damage. Professional exhibit partners provide invaluable guidance in designing fully compliant spaces that elegantly accommodate all visitors.
3. Spatial Boundary Enforcement
Exhibit footprints are contractually defined with zero tolerance for encroachment:
- All exhibit elements including product displays, literature racks, and furniture must remain completely within the defined booth space
- Projection of images, lighting effects, or sound beyond booth boundaries is strictly prohibited
- Suspended elements must be positioned within the vertical projection of the booth footprint
- Unauthorized marketing activities outside designated booth space (“guerrilla marketing”) may result in penalty fees or expulsion
4. Sight Line Preservation Protocol
Exhibition environments function through carefully calibrated visual accessibility:
- Structures exceeding 4′ (1.2m) in height are prohibited within the front 5′ (1.5m) of standard and perimeter booths
- Peninsula exhibits must consider neighbor visibility when positioning tall elements
- Transparent or semi-transparent materials are recommended for necessary partitions in high-traffic visibility zones
- Interactive displays must be positioned to prevent aisle congestion
5. Illumination & Electrical Safety Standards
Lighting design must balance impact with consideration for the overall exhibition environment:
- Directional lighting must be focused inward toward the exhibitor’s own space
- Strobe effects, flashing sequences, and moving lights typically require special permission
- Lighting intensity must avoid creating uncomfortable glare for attendees or neighboring exhibitors
- All electrical connections must comply with local building codes and certification requirements
- Cable management must eliminate tripping hazards through appropriate concealment or floor covering
- Power load calculations must be submitted in advance for verification against venue capacity
6. Intellectual Property & Audio Licensing Requirements
Content presentation within exhibits carries specific legal obligations:
- Music, video content, and other copyrighted materials require appropriate licensing documentation
- Performance rights organizations (ASCAP, BMI, SESAC) may actively monitor compliance at major events
- Volume levels for audio content are subject to specific decibel limitations
- Scheduled presentations must adhere to show management guidelines regarding frequency and duration
- Alternative solutions include royalty-free music libraries and blanket license arrangements available through show management
Location-Specific Compliance: Navigating Regional Requirements
Major exhibition venues maintain distinct regulatory frameworks that may supplement or modify industry standards:
- Las Vegas Convention Center: Stringent fire safety requirements with specific material certification needs and unique rules for multi-level structures
- Orange County Convention Center (Orlando): Specialized electrical codes and detailed rigging regulations for suspended elements
- McCormick Place (Chicago): Union labor requirements and specific loading dock procedures that impact installation timelines
- Javits Center (New York): Enhanced security protocols and specific weight-bearing limitations for exhibit components
- International Venues: Substantially different regulatory approaches requiring specialized knowledge of local standards and certification requirements
Professional exhibit partners with experience across multiple jurisdictions provide invaluable guidance in navigating these complex and constantly evolving regulatory landscapes.
Exhibit Experience: Your Partner in Exhibition Excellence
Creating impactful, compliant trade show environments requires specialized expertise that transcends standard marketing capabilities. Exhibit Experience delivers turnkey solutions characterized by:
Comprehensive Design Integration Our design process incorporates regulatory compliance from conceptual development through final execution, eliminating costly modifications and ensuring seamless approval processes.
In-House Production Capabilities Vertical integration of manufacturing and graphic production provides unparalleled quality control while accommodating compressed timelines:
- Direct oversight of fabrication processes
- Elimination of third-party communication inefficiencies
- Rapid response capability for last-minute adjustments
- Proprietary quality control protocols exceeding industry standards
Dedicated Installation Teams Unlike providers relying on temporary labor, our specialized installation professionals:
- Maintain intimate familiarity with our proprietary systems
- Execute with precision honed through repeated collaboration
- Provide continuity from project to project
- Deliver exceptional problem-solving capabilities on-site
Strategic Geographical Positioning Our operational presence in primary exhibition hubs delivers substantial logistical advantages:
- Reduced shipping costs and transit risks
- Enhanced scheduling flexibility
- Rapid response capability for unexpected challenges
- Established relationships with venue management teams
Conclusion: Elevating Your Exhibition Strategy
Strategic trade show participation represents one of the most significant marketing investments many organizations make annually. Maximizing the return on this investment demands not just creative excellence, but sophisticated understanding of the technical, regulatory, and logistical factors that determine success.
By partnering with Exhibit Experience, you gain access to specialized expertise that transforms these complex considerations into seamless execution—allowing your team to focus on what matters most: meaningful engagement with your target audience and the advancement of your strategic objectives.
Ready to elevate your exhibition strategy? Contact Exhibit Experience today for a consultative assessment of your trade show program and discover how our integrated approach can enhance your brand presence while optimizing your marketing investment.
