TAMPA, FLORIDA — May 6, 2025 — Exhibit Experience, the industry’s premier specialist in custom exhibit rentals and bespoke trade show environments, showcased its unparalleled design and fabrication capabilities at Special Operations Forces (SOF) Week 2025. The company’s three custom-built installations for elite defense clients set new benchmarks for excellence in exhibition design, earning unprecedented acclaim from military leaders, defense contractors, and industry experts alike.

SOF Week 2025: The Global Nexus of Defense Innovation

SOF Week 2025, held at the Tampa Convention Center from May 1-5, stands as the definitive annual gathering for the global special operations community. This year’s event attracted over 15,000 high-level attendees representing more than 80 nations, including military commanders, government procurement officials, defense contractors, and technological innovators from across the security spectrum.

With its theme “Integrated Deterrence Through Global SOF Partnerships,” the event emphasized international collaboration as the cornerstone of modern security architecture. The exhibition floor transformed into a showcase of next-generation defense capabilities, with 450+ organizations demonstrating breakthrough innovations in command systems, unmanned platforms, tactical equipment, secure communications, and cybersecurity solutions.

Exhibit Experience: Redefining Custom Exhibition Excellence

Exhibit Experience’s commanding presence at SOF Week 2025 further cemented the company’s reputation as the definitive leader in high-impact custom exhibit rentals and bespoke trade show solutions for the defense sector. The company delivered complete end-to-end exhibition management for three distinguished clients—UK Defence & Security Exports, Dzyne Technologies, and DroneShield—each receiving a 100% custom-built environment crafted exclusively for this mission-critical event.

“At Exhibit Experience, we don’t just build booths—we engineer strategic marketing environments that advance our clients’ objectives in the highly competitive defense marketplace,” declared Jose Delgado, Chief Executive Officer at Exhibit Experience. “Our SOF Week installations exemplify our philosophy that truly effective exhibition spaces must be custom-designed from the ground up. We categorically reject the industry’s reliance on cookie-cutter solutions and standardized components. Every structural element, every design feature, every material selection in our booths is custom-fabricated specifically for each client’s unique requirements.”

For UK Defence & Security Exports, Exhibit Experience conceptualized and constructed a landmark 1,200-square-foot custom pavilion that became the centerpiece of international attention. This fully bespoke installation, constructed entirely from scratch using proprietary techniques, served as the strategic platform for 12 premier British defense companies. From foundation to finishing details, every architectural element was custom-designed and purpose-built to project British defense capabilities on the global stage.

Revolutionary Design Elements:

• Architecturally distinctive framework featuring dynamic angles and precision-engineered load-bearing structures
• Custom-fabricated reception desk with integrated 4K digital display array and secure communication systems
• Six fully isolated meeting pods with proprietary acoustic isolation technology for classified discussions
• Theater-style presentation space with custom-built seating for 30 attendees and integrated multimedia capabilities
• Interactive technology displays with custom programming showcasing UK defense innovations
• Comprehensive military-grade audiovisual system for secure presentations and demonstrations
• Unified custom branding architecture that maintained individual company identities while reinforcing the collective UK presence

The pavilion became the epicenter of international engagement throughout SOF Week, hosting over 200 scheduled high-level meetings and countless strategic discussions with global defense partners.

“Our custom pavilion established the United Kingdom as a dominant presence at SOF Week 2025,” stated Richard Thompson, Director of UK Defence & Security Exports. “Exhibit Experience’s custom approach delivered exactly what we needed—a sophisticated, purpose-built environment that elevated British defense capabilities in the global marketplace. Their ability to translate our strategic objectives into a physical environment is unmatched in the exhibition industry.”

For Dzyne Technologies, a recognized leader in autonomous systems and advanced aircraft design, Exhibit Experience created an 800-square-foot fully custom installation that embodied the company’s position at the cutting edge of defense technology. Rejecting all standardized exhibition components, Exhibit Experience’s engineering team custom-designed and fabricated every structural and aesthetic element, creating a truly singular environment that became the most photographed installation at SOF Week 2025.

Advanced Custom Design Elements:

• Striking angular architectural framework featuring precision-engineered structural components
• Custom-programmed LED lighting system with dynamic color sequencing synchronized with product demonstrations
• Four custom-built secure product display pedestals with integrated biometric access controls
• 16-foot overhead tensioned fabric structure with custom-printed graphics visible from any position on the exhibition floor
• Interactive touchscreen stations with custom-programmed demonstrations of Dzyne’s proprietary technologies
• Private consultation suite with custom-engineered acoustic isolation for confidential client discussions
• Military-grade integrated audiovisual system with custom content showcasing operational capabilities
• Custom-fabricated raised flooring system with programmable embedded lighting elements

The installation generated unprecedented engagement, becoming a social media phenomenon and consistently drawing the largest crowds on the exhibition floor.

“Our custom exhibition environment perfectly embodied our position as defense technology innovators,” said Michael Johnson, Marketing Director at Dzyne Technologies. “Exhibit Experience refused to compromise with standard solutions. Instead, they engineered a completely custom environment that perfectly communicated our technological capabilities and brand positioning. The result attracted exactly the high-value prospects we needed to engage, generating an ROI that exceeded our expectations by 300%.”

For DroneShield, the global leader in counter-drone security systems, Exhibit Experience demonstrated its versatility by engineering a fully custom 400-square-foot installation that maximized impact within a compact operational footprint. This precision-built environment—custom-constructed from foundation to finishing details—proved that exceptional exhibition presence isn’t determined by square footage but by strategic design excellence and custom engineering.

Tactical Custom Design Elements:

• Architecturally distinctive minimalist framework with custom-fabricated high-contrast branding elements
• Custom-built backlit product display cases with integrated tamper-resistant security features
• Purpose-built central demonstration zone optimized for live product presentations
• Custom-engineered overhead LED display matrix showing mission-critical applications
• Bespoke reception counter with custom-integrated digital literature display system
• Precision-designed lighting array engineered to emphasize critical product features
• Custom-built semi-private meeting area with proprietary acoustic management system
• Military-grade flooring system with integrated cable management for secure operations

The installation’s custom-engineered efficiency transformed a modest footprint into one of the most effective engagement environments at SOF Week 2025.

“Exhibit Experience delivered a custom-built installation that outperformed exhibition spaces three times our size,” emphasized Sarah Williams, Events Manager at DroneShield. “Their custom-first approach meant every square inch was strategically optimized for our specific objectives. Rather than adapting standardized components, they engineered a completely bespoke environment precisely calibrated to our requirements. The result was extraordinary—continuous engagement with qualified decision-makers throughout the event and a 215% increase in qualified leads compared to previous shows. Their custom approach made all the difference.”

The Exhibit Experience Custom Advantage: Integration Beyond Industry Standards

Exhibit Experience’s unparalleled success at SOF Week 2025 stems from its proprietary custom-first methodology, which transcends conventional exhibition practices to deliver strategic marketing environments engineered specifically for each client’s objectives:

• Strategic Intelligence: Comprehensive analysis of client objectives with custom metrics development for each unique engagement
• Proprietary Design Process: True ground-up design methodology creating completely bespoke environments aligned with precise brand positioning requirements
• Custom Manufacturing Excellence: State-of-the-art fabrication facilities dedicated exclusively to creating unique, non-replicable exhibition elements
• Materials Innovation Laboratory: Internal R&D team selecting and testing premium materials specifically engineered for each project’s unique requirements
• Custom Structural Engineering: Proprietary structural design methodologies creating architecturally distinctive environments impossible with standard systems
• Military-Grade Project Management: Specialized teams with defense industry backgrounds ensuring flawless execution of complex custom installations
• Elite In-House Labor Force: Veteran installation specialists with top-level security clearances and advanced training in custom booth construction
• Strategic Logistics Command: Proprietary systems ensuring seamless transportation and handling of sensitive custom materials
• Dedicated Field Operations Team: On-site technical specialists ensuring optimal performance throughout mission-critical events
• Advanced Analytics Division: Comprehensive intelligence gathering and reporting on exhibition performance metrics

Exhibit Experience’s elite in-house labor force—comprising professionals with extensive experience in classified environments and specialized expertise in custom trade show installations—ensures flawless execution from initial deployment through complete extraction. Unlike competitors relying on prefabricated systems, Exhibit Experience’s specialized construction teams build each installation entirely on-site, transforming custom-engineered components into finished environments that precisely realize the original design vision. This fully integrated approach eliminates the vulnerabilities associated with third-party contractors and provides clients with a single point of accountability throughout the entire custom exhibition deployment.

Setting New Standards for Custom Exhibition Excellence

Exhibit Experience’s performance at SOF Week 2025 has redefined industry expectations for custom exhibit rentals, bespoke installations, and strategic trade show environments in the defense, aerospace, and advanced technology sectors. With over 15 years of specialized experience serving the most demanding clients in high-security industries, the company continues to elevate standards for custom exhibition excellence in environments where precision, security, and strategic impact are non-negotiable requirements.

“What fundamentally separates Exhibit Experience from every other exhibition company is our absolute commitment to true custom solutions combined with our specialized understanding of defense industry requirements,” explained Robert Anderson, Director of Operations at Exhibit Experience. “We categorically reject the industry’s reliance on modular systems and standardized components. Instead, we engineer each installation from the ground up, custom-designing and custom-fabricating every element to address our clients’ specific strategic objectives. From the most stringent security protocols to the most sensitive confidentiality considerations, we navigate the complexities of mission-critical events with unmatched expertise and professionalism, always maintaining our custom-first philosophy.”

About Exhibit Experience

Exhibit Experience stands as the undisputed leader in custom exhibit rentals, fully bespoke trade show environments, and strategic display solutions for organizations in high-technology, defense, aerospace, and security sectors. With headquarters in Las Vegas and Orlando anchored by a 65,000-square-foot state-of-the-art custom fabrication facility, the company delivers unmatched exhibition services to clients nationwide. The company’s comprehensive capabilities include proprietary custom booth design methodologies, specialized custom fabrication techniques, elite installation services, and comprehensive logistical support. While competitors rely on standardized systems and prefabricated components, Exhibit Experience engineers every installation from first principles, ensuring each client receives a strategically distinctive environment custom-designed and purpose-built for their specific objectives.