Ferrilli’s Tropical Paradise at Ellucian Live 2025

Apr 15, 2025

How a fully themed trade show booth stole the show and set the tone for the entire event

When Ferrilli partnered with Exhibit Experience to create a standout presence at Ellucian Live 2025 in Orlando, they didn’t just want visibility — they wanted a vibe. What resulted was a completely custom trade show exhibit that transformed the exhibit hall entrance into a tropical, interactive beach retreat.

And it wasn’t just eye-catching — it was the talk of the show.


Instant Impact: The Booth Everyone Was Talking About

Positioned right at the front of the exhibit floor, the Ferrilli Beach Bar became the unofficial welcome mat for Ellucian Live 2025.

Attendees were snapping photos. Fellow trade show exhibit companies were complimenting the craftsmanship. Show organizers stopped by to say, “This is how it’s done.” Even our own team couldn’t stop smiling — seeing the buzz, the interaction, and the client’s excitement reminded us why we love this work.

Whether they came for the branded coconuts, the lifeguard chair selfies, the beachside chats, or the happy hour at the tiki bar — everyone came back for more.

 


The Power of Themed Trade Show Booths

Themed custom trade show booths like Ferrilli’s offer more than just aesthetics — they spark engagement, create memory anchors, and build buzz across the floor.

From concept to execution, this exhibit included:

  • Bespoke surfboard-style tables

  • Realistic ocean-inspired flooring

  • Interactive signage and photo ops

  • Live band setup

  • Lush branding across every surface

  • Tropical lighting and décor touches

  • Full-service bar and lounge area

All of this was delivered through our full trade show exhibit services, including:

  • Exhibit booth design

  • Exhibition booth fabrication

  • Custom graphics and signage

  • Trade show exhibit installation

  • Turnkey trade show solutions


From Attendee Favorite to Industry Benchmark

We heard it all week:

“This is the best booth here.”
“I didn’t know trade show displays could feel this immersive.”
“You raised the bar for themed convention booth design.”

As a full-service exhibit company, it’s one thing to build something beautiful — it’s another to see it resonate so deeply with attendees, peers, and organizers alike.

Ferrilli’s team told us this booth helped them spark meaningful conversations, stand out from competitors, and attract traffic well beyond their expectations.


Rent or Build? You’ve Got Options

This was a fully custom trade show exhibit, built from the ground up — but if your team is looking for flexibility or budget-conscious solutions, we also offer trade show booth rentals.

We provide:

  • Convention exhibit rentals

  • Modular trade show displays

  • Portable trade show exhibits

  • Pop-up trade show displays

  • Banner stands for trade shows

Whether you’re exhibiting at a national convention or a local conference, our custom convention displays and convention marketing solutions scale to meet your goals.


Explore More Inspired Builds

Love this tropical build? You might also enjoy our recent Shell Polymers double-decker case study, where industrial innovation met show-stopping scale.

Browse our full trade show exhibit gallery for more high-impact, brand-driven builds.


Ready to Build the Booth Everyone Talks About?

If you’re searching for top exhibition stand companies for themed booths, custom trade show exhibits, or trade show booth rentals that leave a lasting impression, let’s collaborate.

We’ll help you bring your theme, your brand, and your goals to life — with the creativity, logistics, and craftsmanship to make it unforgettable.

👉 Let’s start your project.

Dimensional Strategy: Selecting the Optimal Booth Size

Exhibit Experience offers customized solutions across a comprehensive range of booth dimensions to align with your specific marketing objectives, budgetary parameters, and venue requirements:

  • 10′ × 10′ (100 sq ft): Entry-level presence with focused messaging
  • 10′ × 20′ (200 sq ft): Enhanced linear exposure with expanded demonstration capabilities
  • 20′ × 20′ (400 sq ft): Premium presence with significant impact potential in peninsula or island configurations
  • 20′ × 30′ (600 sq ft): Extended engagement space allowing for multiple activity zones
  • 30′ × 30′ (900 sq ft): Substantial presence enabling comprehensive brand storytelling
  • 30′ × 40′ (1,200 sq ft): Commanding footprint supporting complex multi-functional exhibits

Each dimensional increment represents not simply additional square footage, but expanded strategic possibilities for engagement, demonstration, and differentiation within the competitive exhibition landscape.

Navigating Regulatory Parameters: Essential Compliance Guidelines

Successful exhibition strategy requires not only creative vision but meticulous adherence to industry regulations and venue-specific requirements. The following regulatory considerations represent critical compliance factors for all exhibitors:

1. Vertical Space Utilization & Height Restrictions

Linear/Inline Booth Regulations:

  • Maximum 8′ (2.5m) height allowance at back wall
  • Graduated height restrictions approaching the aisle
  • 4′ (1.2m) height limitation within 5′ (1.5m) of aisle frontage
  • Strict enforcement to prevent sight line obstruction

Perimeter Booth Regulations:

  • Enhanced rear wall height allowance up to 12′ (3.7m)
  • Maintained 4′ (1.2m) height limitation within 5′ (1.5m) of aisle
  • Specific venue guidelines may apply to projection heights

Peninsula Booth Regulations:

  • Height allowances typically between 16′-20′ (4.9m-6.1m)
  • Potential restrictions within 5′ (1.5m) of adjoining exhibits
  • Back wall finishing requirements when visible to neighboring exhibits
  • Prohibition of competitor-facing logos on reverse surfaces

Split Island Booth Regulations:

  • Height allowances comparable to peninsula booths (typically 16′-20′)
  • Shared back wall must be finished on both sides with neutral coloration
  • Branding must not intrude onto neighboring exhibitor’s space
  • Typically requires coordinated approval of structural elements along shared boundary
  • Specialized rules may govern sound projection toward the shared boundary

Island Booth Regulations:

  • Maximum height utilization (typically 16′-20′ depending on venue)
  • Ability to incorporate suspended elements with proper approvals
  • Rigorous engineering certification requirements for multi-level structures
  • Line-of-sight considerations for suspended signage

2. ADA Compliance Requirements: Creating Accessible Exhibits

The Americans with Disabilities Act establishes non-negotiable standards for exhibit accessibility:

  • Universal Experience Mandate: Exhibits must provide substantially equivalent experiences to all attendees regardless of physical ability
  • Pathway Requirements: Minimum 36″ (91cm) clear path throughout exhibit areas
  • Elevation Transitions: Any raised platform exceeding ½” requires ADA-compliant ramping with specific slope ratios (1:12 maximum)
  • Interactive Element Placement: Engagement features must be accessible from wheelchair height (maximum 48″ reach range)
  • Audiovisual Considerations: Presentations should incorporate captioning when feasible
  • Service Animal Accommodation: Sufficient clearance for service animals throughout exhibit spaces

Non-compliance with ADA requirements carries significant consequences, including potential removal from the event, financial penalties, and reputational damage. Professional exhibit partners provide invaluable guidance in designing fully compliant spaces that elegantly accommodate all visitors.

3. Spatial Boundary Enforcement

Exhibit footprints are contractually defined with zero tolerance for encroachment:

  • All exhibit elements including product displays, literature racks, and furniture must remain completely within the defined booth space
  • Projection of images, lighting effects, or sound beyond booth boundaries is strictly prohibited
  • Suspended elements must be positioned within the vertical projection of the booth footprint
  • Unauthorized marketing activities outside designated booth space (“guerrilla marketing”) may result in penalty fees or expulsion

4. Sight Line Preservation Protocol

Exhibition environments function through carefully calibrated visual accessibility:

  • Structures exceeding 4′ (1.2m) in height are prohibited within the front 5′ (1.5m) of standard and perimeter booths
  • Peninsula exhibits must consider neighbor visibility when positioning tall elements
  • Transparent or semi-transparent materials are recommended for necessary partitions in high-traffic visibility zones
  • Interactive displays must be positioned to prevent aisle congestion

5. Illumination & Electrical Safety Standards

Lighting design must balance impact with consideration for the overall exhibition environment:

  • Directional lighting must be focused inward toward the exhibitor’s own space
  • Strobe effects, flashing sequences, and moving lights typically require special permission
  • Lighting intensity must avoid creating uncomfortable glare for attendees or neighboring exhibitors
  • All electrical connections must comply with local building codes and certification requirements
  • Cable management must eliminate tripping hazards through appropriate concealment or floor covering
  • Power load calculations must be submitted in advance for verification against venue capacity

6. Intellectual Property & Audio Licensing Requirements

Content presentation within exhibits carries specific legal obligations:

  • Music, video content, and other copyrighted materials require appropriate licensing documentation
  • Performance rights organizations (ASCAP, BMI, SESAC) may actively monitor compliance at major events
  • Volume levels for audio content are subject to specific decibel limitations
  • Scheduled presentations must adhere to show management guidelines regarding frequency and duration
  • Alternative solutions include royalty-free music libraries and blanket license arrangements available through show management

Location-Specific Compliance: Navigating Regional Requirements

Major exhibition venues maintain distinct regulatory frameworks that may supplement or modify industry standards:

  • Las Vegas Convention Center: Stringent fire safety requirements with specific material certification needs and unique rules for multi-level structures
  • Orange County Convention Center (Orlando): Specialized electrical codes and detailed rigging regulations for suspended elements
  • McCormick Place (Chicago): Union labor requirements and specific loading dock procedures that impact installation timelines
  • Javits Center (New York): Enhanced security protocols and specific weight-bearing limitations for exhibit components
  • International Venues: Substantially different regulatory approaches requiring specialized knowledge of local standards and certification requirements

Professional exhibit partners with experience across multiple jurisdictions provide invaluable guidance in navigating these complex and constantly evolving regulatory landscapes.

Exhibit Experience: Your Partner in Exhibition Excellence

Creating impactful, compliant trade show environments requires specialized expertise that transcends standard marketing capabilities. Exhibit Experience delivers turnkey solutions characterized by:

Comprehensive Design Integration Our design process incorporates regulatory compliance from conceptual development through final execution, eliminating costly modifications and ensuring seamless approval processes.

In-House Production Capabilities Vertical integration of manufacturing and graphic production provides unparalleled quality control while accommodating compressed timelines:

  • Direct oversight of fabrication processes
  • Elimination of third-party communication inefficiencies
  • Rapid response capability for last-minute adjustments
  • Proprietary quality control protocols exceeding industry standards

Dedicated Installation Teams Unlike providers relying on temporary labor, our specialized installation professionals:

  • Maintain intimate familiarity with our proprietary systems
  • Execute with precision honed through repeated collaboration
  • Provide continuity from project to project
  • Deliver exceptional problem-solving capabilities on-site

Strategic Geographical Positioning Our operational presence in primary exhibition hubs delivers substantial logistical advantages:

  • Reduced shipping costs and transit risks
  • Enhanced scheduling flexibility
  • Rapid response capability for unexpected challenges
  • Established relationships with venue management teams

Conclusion: Elevating Your Exhibition Strategy

Strategic trade show participation represents one of the most significant marketing investments many organizations make annually. Maximizing the return on this investment demands not just creative excellence, but sophisticated understanding of the technical, regulatory, and logistical factors that determine success.

By partnering with Exhibit Experience, you gain access to specialized expertise that transforms these complex considerations into seamless execution—allowing your team to focus on what matters most: meaningful engagement with your target audience and the advancement of your strategic objectives.


Ready to elevate your exhibition strategy? Contact Exhibit Experience today for a consultative assessment of your trade show program and discover how our integrated approach can enhance your brand presence while optimizing your marketing investment.

Schedule a Call

For more information on our trade show booths and services give us a call at (888) 475-3512 or fill out the form below.