Case Study: Shell Polymers 80×100 Double-Decker Booth at NPE 2024

Mar 4, 2025

Case Study: Shell Polymers 80x100 Double-Decker Booth at NPE 2024

Client Vision: A Trade Show Powerhouse

At NPE 2024, Shell Polymers sought to make a bold industry statement with an 80x100 corporate trade show booth that would captivate attendees, promote engagement, and facilitate high-level business discussions. They envisioned a multifunctional, architecturally impressive structure that seamlessly blended branding, education, and networking. Exhibit Experience was entrusted to bring this vision to life from concept to completion, delivering an exhibit that stood as a testament to our expertise in large-scale trade show booth design.

Challenges & Solutions

1. Maximizing Space & Functionality

Challenge: A double-decker booth requires a carefully planned layout to ensure ease of movement, safety, and accessibility while maintaining a welcoming ambiance.

Solution: Our expert designers developed a strategic floor plan, balancing open spaces for engagement with dedicated areas for private discussions. The booth featured elevated conference rooms, ensuring VIP meetings took place in a quiet, professional setting while keeping the lower level open for public interaction.

2. Creating a Captivating Attendee Experience

Challenge: The client wanted an inviting and interactive environment that not only educated but also engaged visitors in a meaningful way.

Solution: We built an inviting learning center, featuring digital presentations and interactive displays that immersed attendees in Shell Polymers' latest innovations. Comfortable meeting areas were strategically positioned to foster organic networking opportunities, while custom 3D signage provided high-impact branding from all angles of the convention hall.

3. Seamless Execution Under Tight Deadlines

Challenge: Large convention booth designs require precise coordination of multiple teams, from custom fabrication to on-site installation, all within strict timelines.

Solution: Our streamlined project management ensured that every phase—from initial design and planning to custom fabrication and on-site setup—was executed flawlessly. Our installation team worked efficiently, guaranteeing that the entire booth was built and ready for showtime, meeting all safety and structural standards.

The Design & Features: An Architectural Marvel

To achieve the client’s goals, we created a double-decker exhibit that not only maximized space but also enhanced attendee engagement. Key design features included:

  • Elevated Conference Rooms: Private spaces for exclusive meetings and discussions, providing a quiet retreat from the trade show floor.
  • Inviting Learning Center: A dynamic space with digital presentations and interactive elements, designed to educate and captivate visitors.
  • Strategic Meeting Areas: Well-placed, comfortable seating arrangements to encourage organic networking and collaboration.
  • Custom 3D Signage: Eye-catching, high-impact branding that ensured the booth stood out from every angle in the convention hall.

Execution & Precision: How We Delivered with Ease

Our success in delivering an 80×100 double-decker exhibit at NPE 2024 was rooted in our expertise, precision, and strategic approach:

  • Concept & Planning: We collaborated with Shell Polymers to develop an exhibit design that seamlessly aligned with their brand and goals.
  • Custom Fabrication: Our team utilized high-quality materials to construct a visually stunning, structurally sound booth that met all safety regulations.
  • On-Site Installation & Support: From assembly to final setup, our professionals ensured a seamless build process, allowing Shell Polymers to focus on maximizing their trade show presence.

The Impact: A Showstopper on the Exhibit Floor

The result was a corporate trade show booth that commanded attention, drew massive foot traffic, and facilitated high-value connections. The double-decker structure not only made a bold statement on the show floor but also provided a functional, immersive experience that left a lasting impression on attendees.

Big or Small, We Build It All

At Exhibit Experience, we specialize in corporate trade show booths for large conventions and small expos alike. Whether you need a compact 10×10 booth, a versatile 10×20 booth, a spacious 20×20 booth, or an expansive 20×30 booth, our team transforms ideas into reality with precision and impact.

Dimensional Strategy: Selecting the Optimal Booth Size

Exhibit Experience offers customized solutions across a comprehensive range of booth dimensions to align with your specific marketing objectives, budgetary parameters, and venue requirements:

  • 10′ × 10′ (100 sq ft): Entry-level presence with focused messaging
  • 10′ × 20′ (200 sq ft): Enhanced linear exposure with expanded demonstration capabilities
  • 20′ × 20′ (400 sq ft): Premium presence with significant impact potential in peninsula or island configurations
  • 20′ × 30′ (600 sq ft): Extended engagement space allowing for multiple activity zones
  • 30′ × 30′ (900 sq ft): Substantial presence enabling comprehensive brand storytelling
  • 30′ × 40′ (1,200 sq ft): Commanding footprint supporting complex multi-functional exhibits

Each dimensional increment represents not simply additional square footage, but expanded strategic possibilities for engagement, demonstration, and differentiation within the competitive exhibition landscape.

Navigating Regulatory Parameters: Essential Compliance Guidelines

Successful exhibition strategy requires not only creative vision but meticulous adherence to industry regulations and venue-specific requirements. The following regulatory considerations represent critical compliance factors for all exhibitors:

1. Vertical Space Utilization & Height Restrictions

Linear/Inline Booth Regulations:

  • Maximum 8′ (2.5m) height allowance at back wall
  • Graduated height restrictions approaching the aisle
  • 4′ (1.2m) height limitation within 5′ (1.5m) of aisle frontage
  • Strict enforcement to prevent sight line obstruction

Perimeter Booth Regulations:

  • Enhanced rear wall height allowance up to 12′ (3.7m)
  • Maintained 4′ (1.2m) height limitation within 5′ (1.5m) of aisle
  • Specific venue guidelines may apply to projection heights

Peninsula Booth Regulations:

  • Height allowances typically between 16′-20′ (4.9m-6.1m)
  • Potential restrictions within 5′ (1.5m) of adjoining exhibits
  • Back wall finishing requirements when visible to neighboring exhibits
  • Prohibition of competitor-facing logos on reverse surfaces

Split Island Booth Regulations:

  • Height allowances comparable to peninsula booths (typically 16′-20′)
  • Shared back wall must be finished on both sides with neutral coloration
  • Branding must not intrude onto neighboring exhibitor’s space
  • Typically requires coordinated approval of structural elements along shared boundary
  • Specialized rules may govern sound projection toward the shared boundary

Island Booth Regulations:

  • Maximum height utilization (typically 16′-20′ depending on venue)
  • Ability to incorporate suspended elements with proper approvals
  • Rigorous engineering certification requirements for multi-level structures
  • Line-of-sight considerations for suspended signage

2. ADA Compliance Requirements: Creating Accessible Exhibits

The Americans with Disabilities Act establishes non-negotiable standards for exhibit accessibility:

  • Universal Experience Mandate: Exhibits must provide substantially equivalent experiences to all attendees regardless of physical ability
  • Pathway Requirements: Minimum 36″ (91cm) clear path throughout exhibit areas
  • Elevation Transitions: Any raised platform exceeding ½” requires ADA-compliant ramping with specific slope ratios (1:12 maximum)
  • Interactive Element Placement: Engagement features must be accessible from wheelchair height (maximum 48″ reach range)
  • Audiovisual Considerations: Presentations should incorporate captioning when feasible
  • Service Animal Accommodation: Sufficient clearance for service animals throughout exhibit spaces

Non-compliance with ADA requirements carries significant consequences, including potential removal from the event, financial penalties, and reputational damage. Professional exhibit partners provide invaluable guidance in designing fully compliant spaces that elegantly accommodate all visitors.

3. Spatial Boundary Enforcement

Exhibit footprints are contractually defined with zero tolerance for encroachment:

  • All exhibit elements including product displays, literature racks, and furniture must remain completely within the defined booth space
  • Projection of images, lighting effects, or sound beyond booth boundaries is strictly prohibited
  • Suspended elements must be positioned within the vertical projection of the booth footprint
  • Unauthorized marketing activities outside designated booth space (“guerrilla marketing”) may result in penalty fees or expulsion

4. Sight Line Preservation Protocol

Exhibition environments function through carefully calibrated visual accessibility:

  • Structures exceeding 4′ (1.2m) in height are prohibited within the front 5′ (1.5m) of standard and perimeter booths
  • Peninsula exhibits must consider neighbor visibility when positioning tall elements
  • Transparent or semi-transparent materials are recommended for necessary partitions in high-traffic visibility zones
  • Interactive displays must be positioned to prevent aisle congestion

5. Illumination & Electrical Safety Standards

Lighting design must balance impact with consideration for the overall exhibition environment:

  • Directional lighting must be focused inward toward the exhibitor’s own space
  • Strobe effects, flashing sequences, and moving lights typically require special permission
  • Lighting intensity must avoid creating uncomfortable glare for attendees or neighboring exhibitors
  • All electrical connections must comply with local building codes and certification requirements
  • Cable management must eliminate tripping hazards through appropriate concealment or floor covering
  • Power load calculations must be submitted in advance for verification against venue capacity

6. Intellectual Property & Audio Licensing Requirements

Content presentation within exhibits carries specific legal obligations:

  • Music, video content, and other copyrighted materials require appropriate licensing documentation
  • Performance rights organizations (ASCAP, BMI, SESAC) may actively monitor compliance at major events
  • Volume levels for audio content are subject to specific decibel limitations
  • Scheduled presentations must adhere to show management guidelines regarding frequency and duration
  • Alternative solutions include royalty-free music libraries and blanket license arrangements available through show management

Location-Specific Compliance: Navigating Regional Requirements

Major exhibition venues maintain distinct regulatory frameworks that may supplement or modify industry standards:

  • Las Vegas Convention Center: Stringent fire safety requirements with specific material certification needs and unique rules for multi-level structures
  • Orange County Convention Center (Orlando): Specialized electrical codes and detailed rigging regulations for suspended elements
  • McCormick Place (Chicago): Union labor requirements and specific loading dock procedures that impact installation timelines
  • Javits Center (New York): Enhanced security protocols and specific weight-bearing limitations for exhibit components
  • International Venues: Substantially different regulatory approaches requiring specialized knowledge of local standards and certification requirements

Professional exhibit partners with experience across multiple jurisdictions provide invaluable guidance in navigating these complex and constantly evolving regulatory landscapes.

Exhibit Experience: Your Partner in Exhibition Excellence

Creating impactful, compliant trade show environments requires specialized expertise that transcends standard marketing capabilities. Exhibit Experience delivers turnkey solutions characterized by:

Comprehensive Design Integration Our design process incorporates regulatory compliance from conceptual development through final execution, eliminating costly modifications and ensuring seamless approval processes.

In-House Production Capabilities Vertical integration of manufacturing and graphic production provides unparalleled quality control while accommodating compressed timelines:

  • Direct oversight of fabrication processes
  • Elimination of third-party communication inefficiencies
  • Rapid response capability for last-minute adjustments
  • Proprietary quality control protocols exceeding industry standards

Dedicated Installation Teams Unlike providers relying on temporary labor, our specialized installation professionals:

  • Maintain intimate familiarity with our proprietary systems
  • Execute with precision honed through repeated collaboration
  • Provide continuity from project to project
  • Deliver exceptional problem-solving capabilities on-site

Strategic Geographical Positioning Our operational presence in primary exhibition hubs delivers substantial logistical advantages:

  • Reduced shipping costs and transit risks
  • Enhanced scheduling flexibility
  • Rapid response capability for unexpected challenges
  • Established relationships with venue management teams

Conclusion: Elevating Your Exhibition Strategy

Strategic trade show participation represents one of the most significant marketing investments many organizations make annually. Maximizing the return on this investment demands not just creative excellence, but sophisticated understanding of the technical, regulatory, and logistical factors that determine success.

By partnering with Exhibit Experience, you gain access to specialized expertise that transforms these complex considerations into seamless execution—allowing your team to focus on what matters most: meaningful engagement with your target audience and the advancement of your strategic objectives.


Ready to elevate your exhibition strategy? Contact Exhibit Experience today for a consultative assessment of your trade show program and discover how our integrated approach can enhance your brand presence while optimizing your marketing investment.

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For more information on our trade show booths and services give us a call at (888) 475-3512 or fill out the form below.