Case Study: Shell Polymers 80x100 Double-Decker Booth at NPE 2024

Client Vision: A Trade Show Powerhouse

At NPE 2024, Shell Polymers sought to make a bold industry statement with an 80x100 corporate trade show booth that would captivate attendees, promote engagement, and facilitate high-level business discussions. They envisioned a multifunctional, architecturally impressive structure that seamlessly blended branding, education, and networking. Exhibit Experience was entrusted to bring this vision to life from concept to completion, delivering an exhibit that stood as a testament to our expertise in large-scale trade show booth design.

Challenges & Solutions

1. Maximizing Space & Functionality

Challenge: A double-decker booth requires a carefully planned layout to ensure ease of movement, safety, and accessibility while maintaining a welcoming ambiance.

Solution: Our expert designers developed a strategic floor plan, balancing open spaces for engagement with dedicated areas for private discussions. The booth featured elevated conference rooms, ensuring VIP meetings took place in a quiet, professional setting while keeping the lower level open for public interaction.

2. Creating a Captivating Attendee Experience

Challenge: The client wanted an inviting and interactive environment that not only educated but also engaged visitors in a meaningful way.

Solution: We built an inviting learning center, featuring digital presentations and interactive displays that immersed attendees in Shell Polymers' latest innovations. Comfortable meeting areas were strategically positioned to foster organic networking opportunities, while custom 3D signage provided high-impact branding from all angles of the convention hall.

3. Seamless Execution Under Tight Deadlines

Challenge: Large convention booth designs require precise coordination of multiple teams, from custom fabrication to on-site installation, all within strict timelines.

Solution: Our streamlined project management ensured that every phase—from initial design and planning to custom fabrication and on-site setup—was executed flawlessly. Our installation team worked efficiently, guaranteeing that the entire booth was built and ready for showtime, meeting all safety and structural standards.

The Design & Features: An Architectural Marvel

To achieve the client’s goals, we created a double-decker exhibit that not only maximized space but also enhanced attendee engagement. Key design features included:

• Elevated Conference Rooms: Private spaces for exclusive meetings and discussions, providing a quiet retreat from the trade show floor.
• Inviting Learning Center: A dynamic space with digital presentations and interactive elements, designed to educate and captivate visitors.
• Strategic Meeting Areas: Well-placed, comfortable seating arrangements to encourage organic networking and collaboration.
• Custom 3D Signage: Eye-catching, high-impact branding that ensured the booth stood out from every angle in the convention hall.