Next February, round up all the cowboys you can find for the cattle industry’s NCBA Trade Show 2023 show in New Orleans, Louisiana. Known as #CattleCon, NCBA Trade Show 2023 is where industry leaders (and cattle enthusiasts) will network with fellow cattlemen, create policy for the industry, and have some “serious fun”. It’ll be three and a half days of education, fellowship, networking, business, and so much more.
Attendees are going to need all three days just to browse the NCBA Trade Show!
This year’s trade show features the latest in equipment, trucks, fencing supplies, technology, pharmaceuticals, ear tags, feed supplements, and really everything and anything those who work with cattle might need for their operation. Attendees will also get live training sessions for handling cattle, horse health, and other livestock care.
There’s a good reason the NCBA Trade Show is ranked one of the top trades shows in the United States!
If you and your company have new, innovative products positioned to help cattlemen and cattlewomen improve and grow, you’ll want to exhibit at the NCBA 2023. You’ll need to know how to make the most of your time there. We’ve put together everything you need to know to make your booth a success.
Looking for a local New Orleans tradeshow booth builder for the upcoming NCBA 2023? Contact Exhibit Experience for your complimentary consultation.
NCBA 2023 Trade Show Details
Date: February 1 – 3, 2023
Location: New Orleans, LA
Venue: ERNEST N. MORIAL CONVENTION CENTER
Accommodations & Travel
Exhibitors at the NCBA Trade Show can book their stay through the show’s “Exhibitor Registration & Housing” page. If you want a few tips and tricks for how to get there, and how to get around while you’re there, visit their “Plan Your Trip” page.
Attendee Profile
Before you start planning your NCBA 2023 exhibit booth, you first need to know to whom you’re speaking. Let’s take a look at the demographics from previous years. According to their 2023 Exhibitor Prospectus, the 2021 NCBA Trade Show saw 6,411 attendees from 49 states and two additional countries (Canada and Mexico). These attendees were from the following segments of the cattle industry:
- Cow-calf 38%
- Stocker/backgrounder 10%
- Feedlot owner/manager 7%
- Farmer/feeder 7%
- Seedstock 5%
- Vet/consultant 4%
- Retail/packer 1.5%
- Dairy producer 0.5%
- Other 10%
An impressive seven out of 10 attendees are likely to purchase from companies they meet and discover at the NCBA trade show. Those that plan to purchase will do so from the following segments:
- AI Equipment—7%
- ATV/Utility Vehicle —5%
- Chutes or Scales —15%
- Computer Software/Technology—7%
- Dewormer—21%
- Electronic ID Tags—13%
- Feed or Forage—15%
- Feed Supplements/Additives—19%
- Fencing Supplies—16%
- Genetic, Tracking Tools— 8%
- Hay Baling Equipment—7%
- Livestock Handling Equipment—14%
- Livestock Trailer—7%
- Livestock Watering Tanks/System—11%
- Pest Control—12%
- Pickup Truck—7%
- Seed—11%
- Tractor—6%
- Vaccines—29%
- Western Apparel—17%
What does this mean for you and your booth?
It means you’ll want to create a compelling, attention-grabbing booth that can pull the eye from acres away while engaging potential customers in the booth itself. This is not as easy as it sounds!
Exhibit Guide
Success at NCBA 2023 depends on you and your exhibit team’s ability to draw in a crowd. Having the right booth size can help. Here are two booth sizes available and their specific advantages:
10 x 10 Exhibit Rentals
10 x 10 Exhibit Rentals are ideal for exhibitors who want to highlight or promote a single product or service. You have room for product display cases, 3D graphic wall, custom light display and flooring, and one seating configuration.
10 x 20 Exhibit Rentals
10 x 20 Exhibit Rentals are a good solution for those showing multiple products and services. You have 20 feet of graphic back wall, multiple seating configurations for demonstrations and lighting education, in addition to custom light and flooring that come standard with our exhibit rentals.
If you want to really ensure your booth has a presence at NCBA 2023, Exhibit Experience can help. Our dynamic LED walls with video reels, private projection rooms for closing, overhead projections, new underlit flooring, and much more will catch the eye of those buyers and draw them into your booth.
Curious about how much booths cost? Read our Costs of Exhibiting After 2021 article.
Decide if you will rent or D-I-Y your booth.
Experience is key when it comes to standing out at large-scale tradeshows. NCBA 2023 exhibit booth rentals require expert administration, management, and design, with the show and brand needs in mind. Local tradeshow exhibit rentals from experienced booth builders, like Exhibit Experience, for the upcoming NCBA 2023 will help you go that extra mile.
Need a reliable booth builder for NCBA 2023?
Exhibit Experience is the preferred trade show booth builder for the NCBA 2023 show. We produce state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show your company the right way.
We will:
- Design and build your exhibit to the right specs
- Provide 24-hour support throughout the trade show.
- Set up and take down your booth
The Exhibit Experience team has over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.
If you are looking for an NCBA 2023 trade show booth builder, look no further than Exhibit Experience! Contact us today for a complimentary consultation.
Dimensional Strategy: Selecting the Optimal Booth Size
Exhibit Experience offers customized solutions across a comprehensive range of booth dimensions to align with your specific marketing objectives, budgetary parameters, and venue requirements:
- 10′ × 10′ (100 sq ft): Entry-level presence with focused messaging
- 10′ × 20′ (200 sq ft): Enhanced linear exposure with expanded demonstration capabilities
- 20′ × 20′ (400 sq ft): Premium presence with significant impact potential in peninsula or island configurations
- 20′ × 30′ (600 sq ft): Extended engagement space allowing for multiple activity zones
- 30′ × 30′ (900 sq ft): Substantial presence enabling comprehensive brand storytelling
- 30′ × 40′ (1,200 sq ft): Commanding footprint supporting complex multi-functional exhibits
Each dimensional increment represents not simply additional square footage, but expanded strategic possibilities for engagement, demonstration, and differentiation within the competitive exhibition landscape.
Navigating Regulatory Parameters: Essential Compliance Guidelines
Successful exhibition strategy requires not only creative vision but meticulous adherence to industry regulations and venue-specific requirements. The following regulatory considerations represent critical compliance factors for all exhibitors:
1. Vertical Space Utilization & Height Restrictions
Linear/Inline Booth Regulations:
- Maximum 8′ (2.5m) height allowance at back wall
- Graduated height restrictions approaching the aisle
- 4′ (1.2m) height limitation within 5′ (1.5m) of aisle frontage
- Strict enforcement to prevent sight line obstruction
Perimeter Booth Regulations:
- Enhanced rear wall height allowance up to 12′ (3.7m)
- Maintained 4′ (1.2m) height limitation within 5′ (1.5m) of aisle
- Specific venue guidelines may apply to projection heights
Peninsula Booth Regulations:
- Height allowances typically between 16′-20′ (4.9m-6.1m)
- Potential restrictions within 5′ (1.5m) of adjoining exhibits
- Back wall finishing requirements when visible to neighboring exhibits
- Prohibition of competitor-facing logos on reverse surfaces
Split Island Booth Regulations:
- Height allowances comparable to peninsula booths (typically 16′-20′)
- Shared back wall must be finished on both sides with neutral coloration
- Branding must not intrude onto neighboring exhibitor’s space
- Typically requires coordinated approval of structural elements along shared boundary
- Specialized rules may govern sound projection toward the shared boundary
Island Booth Regulations:
- Maximum height utilization (typically 16′-20′ depending on venue)
- Ability to incorporate suspended elements with proper approvals
- Rigorous engineering certification requirements for multi-level structures
- Line-of-sight considerations for suspended signage
2. ADA Compliance Requirements: Creating Accessible Exhibits
The Americans with Disabilities Act establishes non-negotiable standards for exhibit accessibility:
- Universal Experience Mandate: Exhibits must provide substantially equivalent experiences to all attendees regardless of physical ability
- Pathway Requirements: Minimum 36″ (91cm) clear path throughout exhibit areas
- Elevation Transitions: Any raised platform exceeding ½” requires ADA-compliant ramping with specific slope ratios (1:12 maximum)
- Interactive Element Placement: Engagement features must be accessible from wheelchair height (maximum 48″ reach range)
- Audiovisual Considerations: Presentations should incorporate captioning when feasible
- Service Animal Accommodation: Sufficient clearance for service animals throughout exhibit spaces
Non-compliance with ADA requirements carries significant consequences, including potential removal from the event, financial penalties, and reputational damage. Professional exhibit partners provide invaluable guidance in designing fully compliant spaces that elegantly accommodate all visitors.
3. Spatial Boundary Enforcement
Exhibit footprints are contractually defined with zero tolerance for encroachment:
- All exhibit elements including product displays, literature racks, and furniture must remain completely within the defined booth space
- Projection of images, lighting effects, or sound beyond booth boundaries is strictly prohibited
- Suspended elements must be positioned within the vertical projection of the booth footprint
- Unauthorized marketing activities outside designated booth space (“guerrilla marketing”) may result in penalty fees or expulsion
4. Sight Line Preservation Protocol
Exhibition environments function through carefully calibrated visual accessibility:
- Structures exceeding 4′ (1.2m) in height are prohibited within the front 5′ (1.5m) of standard and perimeter booths
- Peninsula exhibits must consider neighbor visibility when positioning tall elements
- Transparent or semi-transparent materials are recommended for necessary partitions in high-traffic visibility zones
- Interactive displays must be positioned to prevent aisle congestion
5. Illumination & Electrical Safety Standards
Lighting design must balance impact with consideration for the overall exhibition environment:
- Directional lighting must be focused inward toward the exhibitor’s own space
- Strobe effects, flashing sequences, and moving lights typically require special permission
- Lighting intensity must avoid creating uncomfortable glare for attendees or neighboring exhibitors
- All electrical connections must comply with local building codes and certification requirements
- Cable management must eliminate tripping hazards through appropriate concealment or floor covering
- Power load calculations must be submitted in advance for verification against venue capacity
6. Intellectual Property & Audio Licensing Requirements
Content presentation within exhibits carries specific legal obligations:
- Music, video content, and other copyrighted materials require appropriate licensing documentation
- Performance rights organizations (ASCAP, BMI, SESAC) may actively monitor compliance at major events
- Volume levels for audio content are subject to specific decibel limitations
- Scheduled presentations must adhere to show management guidelines regarding frequency and duration
- Alternative solutions include royalty-free music libraries and blanket license arrangements available through show management
Location-Specific Compliance: Navigating Regional Requirements
Major exhibition venues maintain distinct regulatory frameworks that may supplement or modify industry standards:
- Las Vegas Convention Center: Stringent fire safety requirements with specific material certification needs and unique rules for multi-level structures
- Orange County Convention Center (Orlando): Specialized electrical codes and detailed rigging regulations for suspended elements
- McCormick Place (Chicago): Union labor requirements and specific loading dock procedures that impact installation timelines
- Javits Center (New York): Enhanced security protocols and specific weight-bearing limitations for exhibit components
- International Venues: Substantially different regulatory approaches requiring specialized knowledge of local standards and certification requirements
Professional exhibit partners with experience across multiple jurisdictions provide invaluable guidance in navigating these complex and constantly evolving regulatory landscapes.
Exhibit Experience: Your Partner in Exhibition Excellence
Creating impactful, compliant trade show environments requires specialized expertise that transcends standard marketing capabilities. Exhibit Experience delivers turnkey solutions characterized by:
Comprehensive Design Integration Our design process incorporates regulatory compliance from conceptual development through final execution, eliminating costly modifications and ensuring seamless approval processes.
In-House Production Capabilities Vertical integration of manufacturing and graphic production provides unparalleled quality control while accommodating compressed timelines:
- Direct oversight of fabrication processes
- Elimination of third-party communication inefficiencies
- Rapid response capability for last-minute adjustments
- Proprietary quality control protocols exceeding industry standards
Dedicated Installation Teams Unlike providers relying on temporary labor, our specialized installation professionals:
- Maintain intimate familiarity with our proprietary systems
- Execute with precision honed through repeated collaboration
- Provide continuity from project to project
- Deliver exceptional problem-solving capabilities on-site
Strategic Geographical Positioning Our operational presence in primary exhibition hubs delivers substantial logistical advantages:
- Reduced shipping costs and transit risks
- Enhanced scheduling flexibility
- Rapid response capability for unexpected challenges
- Established relationships with venue management teams
Conclusion: Elevating Your Exhibition Strategy
Strategic trade show participation represents one of the most significant marketing investments many organizations make annually. Maximizing the return on this investment demands not just creative excellence, but sophisticated understanding of the technical, regulatory, and logistical factors that determine success.
By partnering with Exhibit Experience, you gain access to specialized expertise that transforms these complex considerations into seamless execution—allowing your team to focus on what matters most: meaningful engagement with your target audience and the advancement of your strategic objectives.
Ready to elevate your exhibition strategy? Contact Exhibit Experience today for a consultative assessment of your trade show program and discover how our integrated approach can enhance your brand presence while optimizing your marketing investment.
