Sports Licensing and Tailgate Show trade show booth rentals and custom exhibits

Nov 8, 2022

In January, licensors, licensees, retailers, and colleges will gather for the Sports Licensing and Tailgate Show (SLTS) 2023 in Las Vegas, Nevada. The SLTS 2023 is the premier trade show for licensed products; buyers from across the country will be there, browsing the exhibition hall for the next big product to see in their stores. With nearly 400 exhibiting companies on hand, there is a product for practically everyone.

Planning to exhibit and get your products in front of qualified buyers? Read on for the Exhibit Experience guide to the SLTS 2023.

Looking for a local Las Vegas tradeshow booth builder for the upcoming SLTS 2023 show? Contact Exhibit Experience for your complimentary consultation.

SLTS 2023 Details

Date: January 18-20, 2023

Location: Las Vegas, Nevada 

Venue: Las Vegas Convention Center

Trade show hours:

  • Wednesday, January 18: 9 am – 5 pm 
  • Thursday, January 19: 9 am – 5 pm
  • Friday, January 20: 9 am – 2 pm


The Sports Licensing and Tailgate Show has partnered with EventSphere as the official housing coordinator. You can book your accommodations on their website here

Attendee Profile

With over 5,000 people from across the country expected to attend the SLTC, it’s no surprise that over 200 license-holding companies exhibit at the show. Some notable companies returning to the tradeshow floor are: Collegiate Licensing Company, NASCAR, National Hockey League, and NBA Properties Inc.

The SLTS is a trade-only event; the show is not open to the public. This means that everyone in attendance is a qualified buyer or industry professional from retail stores that sell sports-related licensed products or tailgating supplies. 

Some notable retailers to attend the 2022 show were:

  • Amazon.com
  • Zappos.com
  • Kohl’s
  • belk
  • Burlington Coat Factory
  • Groupon
  • Pro Image Sports
  • Costco Wholesale
  • Follett
  • H-E-B
  • Barnes & Noble College
  • TJMaxx
  • Lids
  • And lots more.

Attendees come from over 1,000 store fronts and a wide range of companies and categories, including (but not limited to):

  • Independent & Chain Sporting Goods Stores
  • Mass Market
  • Warehouse/Wholesale Clubs
  • Licensed Specialty Shops
  • Concessionaires
  • Drug & Convenience Stores
  • College Book Stores
  • Professional & Collegiate Teams and Leagues
  • Department Stores
  • Collectibles/Gift Stores
  • Discount Stores
  • Mail Order/Catalog Houses
  • Grocery Stores
  • Hardware Stores
  • Sporting Venues
  • Online Retailers
  • Fan Shops

So, what exactly are these companies looking for?

Exhibitors and manufacturers that hold licenses for any professional or collegiate sports teams. The products can span any of the following categories:

  • Accessories
  • Apparel
  • Collectibles & Trading Cards
  • Footwear
  • Gifts & Novelties
  • Headwear
  • Home Furnishings & Housewares
  • Imprinted/Embroidered Items
  • Picnic/Tailgating Products
  • Sports Equipment
  • Stationery & School Supplies
  • Toys & games

If your company fits within those specifications, you should register for the show now! This is a deal-making show; retailers are there and ready to buy. The results from the 2022 show are proof. Over $18 million orders were written through the License to Buy program alone in 2022!

There are a few things you can do to make sure your booth draws a crowd!

Exhibit Guide

While at the SLTS, attendees spend most of their time browsing the exhibition floor. Success at SLTS 2023 depends on you and your exhibit team’s ability to draw in a crowd. Having the right booth size can help. Here are two booth sizes available and their specific advantages: 

10 x 10 Exhibit Rentals

10 x 10 Exhibit Rentals are ideal for exhibitors who want to highlight or promote a single product or service. You have room for product display cases, 3D graphic wall, custom light display and flooring, and one seating configuration.

10 x 20 Exhibit Rentals

10 x 20 Exhibit Rentals are a good solution for those showing multiple products and services. You have 20 feet of graphic back wall, multiple seating configurations for demonstrations and lighting education, in addition to custom light and flooring that come standard with our exhibit rentals. 

If you want to really ensure your booth has a presence at SLTS 2023, Exhibit Experience can help. Our dynamic LED walls with video reels, private projection rooms for closing, overhead projections, new underlit flooring, and much more will catch the eye of those buyers and draw them into your booth. 

Curious about how much booths cost? Read our Costs of Exhibiting article

Decide if you will rent or D-I-Y your booth.

Experience is key when it comes to standing out at large-scale tradeshows. SLTS 2023 exhibit booth rentals require expert administration, management, and design, with the show and brand needs in mind. Local tradeshow exhibit rentals from experienced booth builders, like Exhibit Experience, for the upcoming SLTS 2023 will help you go that extra mile.

How to cover everything from floor to ceiling

The floor separates your booth from your competitors and is an imperative first impression. Our base-package booths start with standard carpet flooring and include customized flooring options. In fact, we highly recommend choosing one of our many flooring options. For example, the Maple Flex Floor is an industry-standard.

What sort of marketing collateral do you need?

Making the most of your marketing collateral is essential at big industry shows like SLTS. Chargers are the most common giveaway item. So, think outside the box! We were impressed one year by a stress ball made in the shape of a tree – it was a highly creative piece of branded collateral. If you’re not sure what to bring, we will help you choose marketing collateral that works for you and makes a statement.

Need a reliable booth builder for the SLTS 2023? 

Exhibit Experience is the preferred trade show booth builder for the SLTS 2023 show. We produce state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show your company the right way. 

We will:

  • Design and build your exhibit to the right specs
  • Provide 24-hour support throughout the trade show.
  • Set up and take down your booth

The Exhibit Experience team has over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.

If you are looking for a SLTS 2023 trade show booth builder, look no further than Exhibit Experience! Contact us today for a complimentary consultation.

Get a quote

For more information on our trade show booths and services give us a call at (888) 475-3512 or fill out the form below.