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Western Vet Conference trade show booth rentals and custom exhibits

Feb 19, 2023

Western Vet Conference (WVC) Exhibit Experience Guide

In February, animal health professionals will gather for the Western Vet Conference in Las Vegas, Nevada, hosted by Viticus Group. Viticus Group is the leading provider of world-class programming and in-depth learning opportunities for veterinary and human health professionals. Their annual conference gives veterinarian and human health professionals access to over 845 CE educational hours, seminars, workshops, and over 25 hands-on labs (extra fees may apply).

 

The WVC Exhibition will run during three of the conference’s four days, and it is a show that shouldn’t be missed. In fact, they’re expecting more than 400 exhibitors at the 2023 Annual Conference.

 

Exhibitors flock to this show because it:

  • Provides advertising opportunities
  • Is easy to navigate for exhibitors
  • Generates an average of 309 leads for exhibitors (based on statistics by past vendors)
  • Encourages high traffic during session-free hours and activities
  • Contributes greatly to ROI-driven goals

 

Anyone who’s anyone in the animal health industry will be there—will you?

 

If the answer is yes, then there are a few things you’ll need to know so that you can take full advantage of this packed event.  

 

Looking for a local Las Vegas tradeshow booth builder for the upcoming Western Vet Conference 2023? Contact Exhibit Experience for your complimentary consultation.

 

WVC 2023 Annual Conference Details 

Date: February 19-22, 2023

Location: Las Vegas, Nevada 

Venue: Mandalay Bay Resort & Casino

Trade show hours:

  • Monday, February 20: 9:00 am – 5:00 pm 
  • Tuesday, February 21: 9:00 am – 5:00 pm 
  • Wednesday, February 22 9:00 am – 2:00 pm 

 

Accommodations & Travel

OnPeak is the official housing provider for the WVC Annual Conference, and they offer convenient hotel options with flexible change and cancellation policies on Las Vegas area hotels. Find out more about their discounted hotel rates on their Hotel & Travel page.

 

Exhibiting Experience Guide

With more than 400 companies expected at the WVC 2023 show, it’s important that you set yourself up for success. There are a few things you can do to make sure your booth draws a crowd.

 

Exhibit Experience has spent years designing and setting up winning booths. We know how to make the most of a big show like the WVC … and we’re sharing a few of our tips with you. Here is a short checklist to get your started and, on your way, to exhibiting with style. 

 

Standing out from this impressive crowd might seem impossible but trust us: we know a few things about building the best exhibit booth! 

 

  • Pick the focal point, and product/service.
    1. Which of your products best fit attendees needs?
    2. Do you have any new products, services or technologies that offer solutions to the attendee? 
    3. How can you let attendees experience these new things?
    4. Design a marketing/content campaign around what’s relevant and what’s new. 
  2. Choose the right booth size for your message.
    1. 10’ x 10’: ideal for a single product or service, or a small line of products. You have room for multiple display cases, 3D graphic wall, custom light display and flooring, and one seating configuration.
    2. 10 x 20: good solution for those showing a variety of products in the booth. It has 20 feet of graphic back wall, multiple seating configurations for demonstrations and education, in addition to custom light and flooring that come standard with our exhibit rentals.
    3. 20 x 20: Exhibit Experience usually recommends 20’ x 20’ booths, as these offer demonstration space, enclosures for private viewing, and dozens of other configuration options. However, we understand that many companies have limited budgets this year.
  3. Decide if you will rent or DIY your booth.
    1. Experience is key when it comes to standing out at large-scale tradeshows. 
    2. Local tradeshow exhibit rentals for the upcoming WVC 2023 will help you go that extra mile. 
  4. Design a memorable in-booth experience. 
    1. No matter the size, your booth should tell a seamless brand story. 
    2. Pro Tip: include an interactive experience for your booth visitors.
  5. Build and train the right team. 
    1. Having the right booth staff is just as important as having the right design. 
    2. Include a mix of people from sales, technical, customer service and management.
  6. Ditch the hard sell. 
    1. Instead of trying to get sales, focus instead on how your products or services solve a problem.
  7. Create an itinerary with the networking and social events, educational sessions, and other activities you want to attend. This way you and your team will know when you’ll be at the booth. 
  8. Follow up. Use the travel time home to send follow-up emails to thank visitors for their time and remind them about your company. 

Curious about how much booths cost? Read our Costs of Exhibiting After 2023 article. 

 

Need a reliable booth builder for the WVC 2023? 

Exhibit Experience is the preferred trade show booth builder for the WVC 2023 show. We produce state-of-the-art exhibits within a variety of budgets. From custom to pre-certified exhibits, we’ll have the booth you need to show your company the right way. 

 

We will:

  • Design and build your exhibit to the right specs
  • Provide 24-hour support throughout the trade show.
  • Set up and take down your booth

The Exhibit Experience team has over two decades of experience delivering custom exhibits and custom modular exhibits that see instant results. Our exhibit management services are all-inclusive, from design to delivery. We will deliver your exhibit on time, on budget, and following all safety protocols.

 

If you are looking for a WVC 2023 trade show booth builder, look no further than Exhibit Experience! Contact us today for a complimentary consultation.

Dimensional Strategy: Selecting the Optimal Booth Size

Exhibit Experience offers customized solutions across a comprehensive range of booth dimensions to align with your specific marketing objectives, budgetary parameters, and venue requirements:

  • 10′ × 10′ (100 sq ft): Entry-level presence with focused messaging
  • 10′ × 20′ (200 sq ft): Enhanced linear exposure with expanded demonstration capabilities
  • 20′ × 20′ (400 sq ft): Premium presence with significant impact potential in peninsula or island configurations
  • 20′ × 30′ (600 sq ft): Extended engagement space allowing for multiple activity zones
  • 30′ × 30′ (900 sq ft): Substantial presence enabling comprehensive brand storytelling
  • 30′ × 40′ (1,200 sq ft): Commanding footprint supporting complex multi-functional exhibits

Each dimensional increment represents not simply additional square footage, but expanded strategic possibilities for engagement, demonstration, and differentiation within the competitive exhibition landscape.

Navigating Regulatory Parameters: Essential Compliance Guidelines

Successful exhibition strategy requires not only creative vision but meticulous adherence to industry regulations and venue-specific requirements. The following regulatory considerations represent critical compliance factors for all exhibitors:

1. Vertical Space Utilization & Height Restrictions

Linear/Inline Booth Regulations:

  • Maximum 8′ (2.5m) height allowance at back wall
  • Graduated height restrictions approaching the aisle
  • 4′ (1.2m) height limitation within 5′ (1.5m) of aisle frontage
  • Strict enforcement to prevent sight line obstruction

Perimeter Booth Regulations:

  • Enhanced rear wall height allowance up to 12′ (3.7m)
  • Maintained 4′ (1.2m) height limitation within 5′ (1.5m) of aisle
  • Specific venue guidelines may apply to projection heights

Peninsula Booth Regulations:

  • Height allowances typically between 16′-20′ (4.9m-6.1m)
  • Potential restrictions within 5′ (1.5m) of adjoining exhibits
  • Back wall finishing requirements when visible to neighboring exhibits
  • Prohibition of competitor-facing logos on reverse surfaces

Split Island Booth Regulations:

  • Height allowances comparable to peninsula booths (typically 16′-20′)
  • Shared back wall must be finished on both sides with neutral coloration
  • Branding must not intrude onto neighboring exhibitor’s space
  • Typically requires coordinated approval of structural elements along shared boundary
  • Specialized rules may govern sound projection toward the shared boundary

Island Booth Regulations:

  • Maximum height utilization (typically 16′-20′ depending on venue)
  • Ability to incorporate suspended elements with proper approvals
  • Rigorous engineering certification requirements for multi-level structures
  • Line-of-sight considerations for suspended signage

2. ADA Compliance Requirements: Creating Accessible Exhibits

The Americans with Disabilities Act establishes non-negotiable standards for exhibit accessibility:

  • Universal Experience Mandate: Exhibits must provide substantially equivalent experiences to all attendees regardless of physical ability
  • Pathway Requirements: Minimum 36″ (91cm) clear path throughout exhibit areas
  • Elevation Transitions: Any raised platform exceeding ½” requires ADA-compliant ramping with specific slope ratios (1:12 maximum)
  • Interactive Element Placement: Engagement features must be accessible from wheelchair height (maximum 48″ reach range)
  • Audiovisual Considerations: Presentations should incorporate captioning when feasible
  • Service Animal Accommodation: Sufficient clearance for service animals throughout exhibit spaces

Non-compliance with ADA requirements carries significant consequences, including potential removal from the event, financial penalties, and reputational damage. Professional exhibit partners provide invaluable guidance in designing fully compliant spaces that elegantly accommodate all visitors.

3. Spatial Boundary Enforcement

Exhibit footprints are contractually defined with zero tolerance for encroachment:

  • All exhibit elements including product displays, literature racks, and furniture must remain completely within the defined booth space
  • Projection of images, lighting effects, or sound beyond booth boundaries is strictly prohibited
  • Suspended elements must be positioned within the vertical projection of the booth footprint
  • Unauthorized marketing activities outside designated booth space (“guerrilla marketing”) may result in penalty fees or expulsion

4. Sight Line Preservation Protocol

Exhibition environments function through carefully calibrated visual accessibility:

  • Structures exceeding 4′ (1.2m) in height are prohibited within the front 5′ (1.5m) of standard and perimeter booths
  • Peninsula exhibits must consider neighbor visibility when positioning tall elements
  • Transparent or semi-transparent materials are recommended for necessary partitions in high-traffic visibility zones
  • Interactive displays must be positioned to prevent aisle congestion

5. Illumination & Electrical Safety Standards

Lighting design must balance impact with consideration for the overall exhibition environment:

  • Directional lighting must be focused inward toward the exhibitor’s own space
  • Strobe effects, flashing sequences, and moving lights typically require special permission
  • Lighting intensity must avoid creating uncomfortable glare for attendees or neighboring exhibitors
  • All electrical connections must comply with local building codes and certification requirements
  • Cable management must eliminate tripping hazards through appropriate concealment or floor covering
  • Power load calculations must be submitted in advance for verification against venue capacity

6. Intellectual Property & Audio Licensing Requirements

Content presentation within exhibits carries specific legal obligations:

  • Music, video content, and other copyrighted materials require appropriate licensing documentation
  • Performance rights organizations (ASCAP, BMI, SESAC) may actively monitor compliance at major events
  • Volume levels for audio content are subject to specific decibel limitations
  • Scheduled presentations must adhere to show management guidelines regarding frequency and duration
  • Alternative solutions include royalty-free music libraries and blanket license arrangements available through show management

Location-Specific Compliance: Navigating Regional Requirements

Major exhibition venues maintain distinct regulatory frameworks that may supplement or modify industry standards:

  • Las Vegas Convention Center: Stringent fire safety requirements with specific material certification needs and unique rules for multi-level structures
  • Orange County Convention Center (Orlando): Specialized electrical codes and detailed rigging regulations for suspended elements
  • McCormick Place (Chicago): Union labor requirements and specific loading dock procedures that impact installation timelines
  • Javits Center (New York): Enhanced security protocols and specific weight-bearing limitations for exhibit components
  • International Venues: Substantially different regulatory approaches requiring specialized knowledge of local standards and certification requirements

Professional exhibit partners with experience across multiple jurisdictions provide invaluable guidance in navigating these complex and constantly evolving regulatory landscapes.

Exhibit Experience: Your Partner in Exhibition Excellence

Creating impactful, compliant trade show environments requires specialized expertise that transcends standard marketing capabilities. Exhibit Experience delivers turnkey solutions characterized by:

Comprehensive Design Integration Our design process incorporates regulatory compliance from conceptual development through final execution, eliminating costly modifications and ensuring seamless approval processes.

In-House Production Capabilities Vertical integration of manufacturing and graphic production provides unparalleled quality control while accommodating compressed timelines:

  • Direct oversight of fabrication processes
  • Elimination of third-party communication inefficiencies
  • Rapid response capability for last-minute adjustments
  • Proprietary quality control protocols exceeding industry standards

Dedicated Installation Teams Unlike providers relying on temporary labor, our specialized installation professionals:

  • Maintain intimate familiarity with our proprietary systems
  • Execute with precision honed through repeated collaboration
  • Provide continuity from project to project
  • Deliver exceptional problem-solving capabilities on-site

Strategic Geographical Positioning Our operational presence in primary exhibition hubs delivers substantial logistical advantages:

  • Reduced shipping costs and transit risks
  • Enhanced scheduling flexibility
  • Rapid response capability for unexpected challenges
  • Established relationships with venue management teams

Conclusion: Elevating Your Exhibition Strategy

Strategic trade show participation represents one of the most significant marketing investments many organizations make annually. Maximizing the return on this investment demands not just creative excellence, but sophisticated understanding of the technical, regulatory, and logistical factors that determine success.

By partnering with Exhibit Experience, you gain access to specialized expertise that transforms these complex considerations into seamless execution—allowing your team to focus on what matters most: meaningful engagement with your target audience and the advancement of your strategic objectives.

Ready to elevate your exhibition strategy? Contact Exhibit Experience today for a consultative assessment of your trade show program and discover how our integrated approach can enhance your brand presence while optimizing your marketing investment.

Schedule a Call

For more information on our trade show booths and services give us a call at (888) 475-3512 or fill out the form below.

 

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