Custom Turnkey Solutions
Cost of Exhibiting in Orlando: Complete OCCC Trade Show Budget Breakdown
Exhibiting in Orlando at the Orange County Convention Center can be one of the most profitable marketing investments your company makes — but only if you understand the real cost of exhibiting before committing.
Many exhibitors budget for exhibit space and a basic structure, then get surprised by additional invoices: drayage, labor, shipping, electrical, graphics, and exhibitor deadline penalties.
This guide breaks down the true Orlando trade show exhibit cost in 2026, including rental exhibit pricing, custom exhibit purchases, installation, material handling, and the hidden costs that catch exhibitors off guard.
Brands We've Worked With
What Is the Average Cost of Exhibiting in Orlando?
The cost of exhibiting in Orlando depends heavily on exhibit size and whether you are renting for a single event
or purchasing a custom exhibit for long-term reuse.
Typical starting rental exhibit pricing in Orlando:
- 10x10 Rental Exhibit in Orlando: starting around $7,000
- 10x20 Rental Exhibit in Orlando: starting around $12,000
- 20x20 Island Rental Exhibit in Orlando: starting around $18,000
- 20x30 Rental Exhibit in Orlando: starting around $28,000
For exhibitors purchasing a custom-built exhibit, pricing typically starts around double the rental level:
- 10x20 Custom Exhibit Purchase: starting around $24,000+
- 20x20 Custom Exhibit Purchase: starting around $36,000+
- 20x30 Custom Exhibit Purchase: starting around $56,000+
Rental exhibits are ideal for flexibility and single-show execution. Custom purchases are long-term brand assets designed
for repeat exhibiting.
Brands looking for long-term differentiation often move into, custom trade show exhibits Orlando to increase visibility and performance.
Major Cost Categories Every Orlando Exhibitor Must Budget For
Understanding Orlando trade show costs requires looking beyond the exhibit structure itself. A full budget includes
multiple categories.
Exhibit Space Rental at Orange County Convention Center
This is paid directly to the event organizer, not the exhibit builder. Prime locations, corners, and island footprints
cost more.
Exhibit Structure (Rental vs Custom Purchase)
Rental exhibits provide professional presence without long-term ownership. Custom exhibit purchases provide maximum
brand differentiation and become reusable assets across multiple shows.
Many exhibitors begin with exhibit rentals, before deciding whether a purchased custom exhibit makes sense long-term.
Graphics and Branding
High-quality graphics determine whether your exhibit looks premium or generic. Backlit walls, layered branding, and custom
finishes increase both cost and engagement.
Shipping and Freight to Orlando
Freight cost depends on distance, timing, and whether shipping is standard or expedited.
Drayage / Material Handling Fees at OCCC
Drayage is one of the most overlooked Orlando exhibiting costs. The convention center charges to move freight from the dock
to your exhibit space. This cost is based on weight and can range from hundreds to thousands of dollars depending on exhibit size.
Labor – Installation and Dismantle
Labor is required for assembly, dismantle, electrical, and structural elements. Orlando labor costs are typically moderate
compared to union-heavy markets like Las Vegas.
Electrical, Internet, and Rigging
Power drops, dedicated internet, and hanging signs are billed separately through the venue.
Furniture, Counters, Storage, and Lead Capture
Seating, locking storage, counters, and lead retrieval systems add incremental cost quickly.
Hidden Costs That Surprise Orlando Exhibitors
Even experienced exhibitors underestimate hidden costs such as:
- Overtime labor rates
- Early or late freight surcharges
- Electrical upgrades onsite
- Last-minute graphic reprints
- Storage between shows
- Missed exhibitor kit deadlines
Turnkey planning prevents these surprises and keeps budgets predictable.
Is Renting or Buying Right for You in Orlando?
Choosing between renting and purchasing depends on your exhibiting strategy.
Renting is usually best if:
- You exhibit once or twice per year
- You want flexibility across exhibit sizes
- You want a turnkey solution without long-term storage
Purchasing a custom exhibit is usually best if:
- You exhibit multiple times per year
- You want maximum brand differentiation
- You need a exhibit engineered around your sales process
- You want a reusable asset that lowers long-term cost per show
Many exhibitors also choose a hybrid approach: rental structures with custom upgrades and premium finishes.
Example Orlando Budget Scenarios
Example 1 — 10x20 Orlando Rental Exhibit
Starting around $12,000 before shipping, labor, drayage, and show services.
Example 2 — 20x20 Island Rental Exhibit
Starting around $18,000 for a multi-side rental footprint with stronger visibility.
Example 3 — 20x30 Orlando Rental Exhibit
Starting around $28,000 for a larger rental presence with expanded engagement space.
Example 4 — 20x30 Custom Exhibit Purchase
Starting around $56,000+ depending on finishes, lighting, engineering, and long-term reuse planning.
How Exhibit Experience Helps Control Orlando Exhibit Costs
We help Orlando exhibitors reduce budget risk through:
- Turnkey paperwork and deadline management
- In-house graphics production
- Transparent logistics planning
- Modern rental and custom inventory
- Installation and dismantle coordination
Request an Orlando Trade Show Budget Quote
Orlando Cost of Exhibiting FAQ
How much does it cost to exhibit at the Orange County Convention Center?
Most exhibitors spend between $20,000 and $150,000 depending on exhibit size and build complexity.
What is drayage at OCCC?
Material handling fees charged by the venue to move freight to your exhibit.
Is renting cheaper than purchasing?
Yes short-term. Purchasing often produces better ROI for frequent exhibitors.
Do you handle exhibitor paperwork and deadlines?
Yes. Turnkey deadline management is part of our service.
Explore our other exhibit options
Find the Right Exhibit for Your Space
Explore trade show exhibit rentals by footprint, from compact inline displays to larger island and double-deck configurations.
10×10 Exhibit Rental Packages
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20×20 Exhibit Rental Packages
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10×20 Exhibit Rental Packages
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30×40 Exhibit Rental Packages
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Double-Deck Exhibit Rental Packages
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Affordable Exhibit Rental Packages
View PackagesTestimonials
Jessica Folino
Director of Sales-Golf at Boomer Naturals
"I never formally thanked you for all the hard work you put in to ensure the Boomer Naturals PGA Show exhibit was perfect… and it was! We greatly appreciate your prompt response time and dedication to our design… and patience. Thank you very much. We will certainly call you in the future when we need something for a trade show."
Brianne Ika
Co-Founder at Workman Success Systems
"Thanks so much for all your help with this event! It turned out amazing and we had everything we needed, including one of the best looking exhibits at the convention! I look forward to working with you again."
Merve Cardak
Operations & Event Marketing Coordinator at Leap Tools Inc.
"I wanted to send a note to thank you and your team for all your great work and support throughout the process. We had a great show, and everyone on my team was very happy how our exhibit turned out. Special shout out to Jason and his on-site team for delivering what we were expecting."
Talinn Jaramillo
L-Acoustics
My company is always on the late boat with planning and Exhibit Experience always executes our vision perfectly. They will be my choice again for InfoComm next year.
Gaye Kiel
Marketing at 3DT LLC
We were so happy to find that the carpets were vacuumed daily and the monitors were turned on and playing our video as we walked into the exhibit each morning. Please thank them for us! Thank you for your advice all along the way David, and for the careful follow through resulting in our exhibit being such a success!
Richmond
Philippines Department of Tourism
Thank you very much! I did not go to the show but so far feedback on the exhibit design was positive. I even heard that our exhibit looked like we would best the others if it were to be judged based on the design and lay-out.
Nancy Pollock
Trade Show Coordinator/Graphic Designer at Plasma-Therm
The entire operation – from concept to the end-of-show teardown – went extremely smooth. It was a stress-free experience. Our exhibit looked great too!
Nick Pitts
Events Marketing Manager at SOCi
Any time we asked for a new render, we received it quickly with zero qualms. Any time other exhibitors compliment my exhibit I willingly let them know about the amazing company and people behind it!
Chloe Twomey
BFree Foods
Living outside of America initially I thought the time difference might be a challenge, not with David . David goes above and beyond in terms of customer service, attention to detail and professionalism.
Tony Marx
Vice President & General Manager at Macnaught USA Inc
The installation team on site was first rate and took care of all pre and post show details. We received numerous compliments from the exhibitors and the look on our competitors faces said it all... and within a very reasonable budget. We exhibited in late October of 2018 and most assuredly will be using EE again in the future.
The Ultimate Attention-Grabber on the Show Floor: Double Deck Exhibit Options
Why Go Bigger with a Double Deck Exhibit?
Make a bold statement with elevated branding and signage
Gain additional square footage without increasing exhibit size
Create VIP meeting rooms or hospitality lounges upstairs
Ideal for premium brands, product launches, and high-traffic events
Custom-built to meet venue regulations and safety standards
Stunning brand visibility from across the show floor
Creates a premium, professional impression for your brand
One Exhibit Package.
Fewer Moving Parts.
From graphics and logistics to installation and dismantle, our turnkey exhibit packages bring the major pieces of your trade show project together under one coordinated team.
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Graphics Built Around Your Brand Coordinate exhibit graphics, production requirements, artwork and finishing through one project workflow.
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Installation & Dismantle Coordination Plan labor, setup and teardown requirements around your venue, exhibit and show schedule.
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Freight & Exhibit Logistics Coordinate outbound shipping, show delivery and return handling without juggling disconnected vendors.
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One Point of Project Coordination Keep the exhibit, graphics, logistics and show-floor requirements moving through one coordinated process.
Elevate Your Presence: Double Your Footprint with a Two-Level Exhibit
Boost Brand VisibilityMaximize the power of high-brightness, full-color LED hardware to make your messaging impossible to miss—even in the busiest convention halls. |
Optimize Parallel EngagementsLeverage multi-zone content capabilities to run product demos, social feeds, and live presentations simultaneously on one seamless LED canvas. |
Find the Right Exhibit for Your Space
Explore exhibit options by footprint, from compact inline exhibits to larger island exhibits and double-deck environments. The right configuration depends on your space, show goals, visitor flow, demonstrations, meetings, and brand experience.
10×10 Exhibits
Compact exhibit configurations for a standard inline footprint with space for clear branding, product presentation, and visitor engagement.
10×20 Exhibits
Expanded inline exhibits provide more room for product displays, demonstrations, storage, graphics, and conversations with show attendees.
20×20 Exhibits
Open island configurations create multiple entry points with more flexibility for meetings, demonstrations, technology, and prominent brand visibility.
30×40 Exhibits
Large-format exhibit environments provide space for hospitality, private meetings, demonstrations, product zones, storage, and high-impact architecture.
Double-Deck Exhibits
Two-story exhibit configurations create additional usable space for meetings, hospitality, presentations, and elevated brand visibility.
Affordable Exhibit Rental Options
Efficient exhibit configurations prioritize the features that matter most while keeping materials, production, and overall project scope focused.
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