What Is the Average Cost of Exhibiting in Orlando?

The cost of exhibiting in Orlando depends heavily on exhibit size and whether you are renting for a single event
or purchasing a custom exhibit for long-term reuse.

Typical starting rental exhibit pricing in Orlando:

• 10x10 Rental Exhibit in Orlando: starting around $7,000
• 10x20 Rental Exhibit in Orlando: starting around $12,000
• 20x20 Island Rental Exhibit in Orlando: starting around $18,000
• 20x30 Rental Exhibit in Orlando: starting around $28,000

For exhibitors purchasing a custom-built exhibit, pricing typically starts around double the rental level:

• 10x20 Custom Exhibit Purchase: starting around $24,000+
• 20x20 Custom Exhibit Purchase: starting around $36,000+
• 20x30 Custom Exhibit Purchase: starting around $56,000+

Rental exhibits are ideal for flexibility and single-show execution. Custom purchases are long-term brand assets designed
for repeat exhibiting.

Brands looking for long-term differentiation often move into, custom trade show exhibits Orlando to increase visibility and performance.

Major Cost Categories Every Orlando Exhibitor Must Budget For

Understanding Orlando trade show costs requires looking beyond the exhibit structure itself. A full budget includes
multiple categories.

Exhibit Space Rental at Orange County Convention Center

This is paid directly to the event organizer, not the exhibit builder. Prime locations, corners, and island footprints
cost more.

Exhibit Structure (Rental vs Custom Purchase)

Rental exhibits provide professional presence without long-term ownership. Custom exhibit purchases provide maximum
brand differentiation and become reusable assets across multiple shows.

Many exhibitors begin with exhibit rentals, before deciding whether a purchased custom exhibit makes sense long-term.

Graphics and Branding

High-quality graphics determine whether your exhibit looks premium or generic. Backlit walls, layered branding, and custom
finishes increase both cost and engagement.

Shipping and Freight to Orlando

Freight cost depends on distance, timing, and whether shipping is standard or expedited.

Drayage / Material Handling Fees at OCCC

Drayage is one of the most overlooked Orlando exhibiting costs. The convention center charges to move freight from the dock
to your exhibit space. This cost is based on weight and can range from hundreds to thousands of dollars depending on exhibit size.

Labor – Installation and Dismantle

Labor is required for assembly, dismantle, electrical, and structural elements. Orlando labor costs are typically moderate
compared to union-heavy markets like Las Vegas.

Electrical, Internet, and Rigging

Power drops, dedicated internet, and hanging signs are billed separately through the venue.

Furniture, Counters, Storage, and Lead Capture

Seating, locking storage, counters, and lead retrieval systems add incremental cost quickly.

Hidden Costs That Surprise Orlando Exhibitors

Even experienced exhibitors underestimate hidden costs such as:

• Overtime labor rates
• Early or late freight surcharges
• Electrical upgrades onsite
• Last-minute graphic reprints
• Storage between shows
• Missed exhibitor kit deadlines

Turnkey planning prevents these surprises and keeps budgets predictable.

Is Renting or Buying Right for You in Orlando?

Choosing between renting and purchasing depends on your exhibiting strategy.

Renting is usually best if:

• You exhibit once or twice per year
• You want flexibility across exhibit sizes
• You want a turnkey solution without long-term storage

Purchasing a custom exhibit is usually best if:

• You exhibit multiple times per year
• You want maximum brand differentiation
• You need a exhibit engineered around your sales process
• You want a reusable asset that lowers long-term cost per show

Many exhibitors also choose a hybrid approach: rental structures with custom upgrades and premium finishes.

Example Orlando Budget Scenarios

Example 1 — 10x20 Orlando Rental Exhibit

Starting around $12,000 before shipping, labor, drayage, and show services.

Example 2 — 20x20 Island Rental Exhibit

Starting around $18,000 for a multi-side rental footprint with stronger visibility.

Example 3 — 20x30 Orlando Rental Exhibit

Starting around $28,000 for a larger rental presence with expanded engagement space.

Example 4 — 20x30 Custom Exhibit Purchase

Starting around $56,000+ depending on finishes, lighting, engineering, and long-term reuse planning.

How Exhibit Experience Helps Control Orlando Exhibit Costs

We help Orlando exhibitors reduce budget risk through:

• Turnkey paperwork and deadline management
• In-house graphics production
• Transparent logistics planning
• Modern rental and custom inventory
• Installation and dismantle coordination

Orlando Cost of Exhibiting FAQ